From Consumption to Brand Evangelism
March 15th, 2009
“Branding” is a fuzzy term, to some a logo, others a P & L sheet. What matters is how customers perceive your brand. We are just as concern as you when it comes to keeping your customers and spreading the good-word for your brand. We believe our stakeholders should have a clear view of their brands.
Recurring Consumption
It usually costs more to find a new customer, so who are your one-time customers and who are the regulars? Can you monitor your business performance other than just looking at your cash registers? These questions are difficult to answer without a system.
Having a membership system is the first step!
The number of sign-up is an important indicator but how is it captured typically? Pause for moment, put yourself into your consumers’ shoes, are there simply too many cards to carry? Can you achieve all these without cards? The answer is yes.
SMSPerks identifies your member simply with his/her mobile number!
We help you grow your membership with these features:
1. Sign-up instantly with a SMS
2. Track your membership growth
3. Monitor your members’ consumption
We use a point-based system that is easily understood by most consumers. For example, a purchase of $1 accrues 10 points to your account. Points accumulated by members can be exchanged for perks at a later time.
We even tell you how frequent members consume!
Brand Evangelism
“Word-of-mouth” or referral marketing works both ways and is dependent on products and service quality; no system can replace quality. Besides providing a membership system, SMSPerks allows you to reach your members as quickly and as simply as possible.
Creating a campaign with SMSPerks is as easy as writing an email:
Having a campaign broadcast is one thing, but how do you make referrals easier for your evangelists?
Our SMS contains special code that is unique to each member per campaign. “Word-of-mouth” is now at your fingertips simply by forwarding a SMS.
A member is rewarded with points whenever a referred consumption takes place. Incentive for your brand “evangelists”!
Likewise with consumption monitoring, all campaign performance can be tracked with our management interface.
Build your brand with SMSPerks. Let us work together to greater recurring-consumption and brand evangelism!
